Your custom interface
design can be considered the overall look and feel of your site.
Some important elements to consider when deciding how you want
your web site to look and feel are:
Color –
do the colors work well together? Do they convey the right impressions?
Are they over powering? Are they easy to read?
Imagery-
Are the images clear, crisp, and compelling?
Layout-
is the page centered to draw your eye in? Is the amount of white
space used correctly? Is the text readable? Are the correct
fonts used
and is their sizing correct?
Focal point – The key focal
point should stand out, web surfers have about a 30 second attention
span if that. Are there other design elements competing for
your customers attention?